We planned and then directed a cross-functional project team that implemented a new interior branch merchandising system for Citizens Bank. Worked hand-in-hand with Lippincott Mercer, an award winning, New York-based brand design firm to finalize program components, identify and choose appropriate fabrication/installation partners, finalize pilot branch floor plans and then managed partners to deliver on time and under budget. Also worked hand-in-hand with Bank facilities, marketing, Brand and branch partners to develop appropriate marketing, communications and training programs aimed at gaining full employee acceptance of program. Program consisted of over 70 different merchandising components including plasma and LCD screens, internally illuminated pylons, wall cabinets and brilliant wall graphics. The program was embraced by customers, employees and Bank management and was implemented system wide.